Bow made her way to Hollywood and signed with Preferred Pictures under honcho B.P. Schulberg, with the actress also working with other studios. She starred in an array of silent films such as Grit (1924), The Plastic Age (1925) and Dancing Mothers (1926); the latter was filmed by Paramount Studios, which Schulberg joined after Preferred's bankruptcy.
Clara Bow became wildly popular after 1927's It, a film adapted from a Elinor Glyn novella. The project proved to be a tremendous box office success and lent the actress the nickname the "It" Girl. Bow's imagery and electric, sexy performances spoke to the flapper persona of the times. She was a style icon as well, with her particular look taken on by women across the country.
The actress made cinematic history with her 1927 co-starring role in Wings, which went on to receive the first Best Picture Oscar. She later made the transition to talking movies with 1929's The Wild Party. Bow ultimately starred in dozens of films over the course of her career, though rigorous shooting demands and industry exploitation took its toll.