In 1943 Hinde was made a Fellow in the Royal Photographic Society and commissioned to take pictures for books such as Citizen in War (1945), Exmoor Village (1947) and British Circus Life (1948). While working on the latter Hinde decided to quit his photographic career and join the circus as a PR manager. This was followed by a failed attempt to start his own traveling company in Ireland until finally in 1956 he returned to photography and founded his eponymous postcard business.
At the time black and white images dominated the postcard market, however as a trained color photographer Hinde was determined to create bright and vibrant cards of English and Irish landscape.
From the late 1960s to the early 1970s, Hinde worked on his most widely known production: the Butlin Holiday Camps postcards. Billy Butlin had founded the camps as a place for working-class people to go for vacation, complete with high excitement and low cost. Butlin hired Hinde to produce postcards that reflected the spirited and enjoyable environment found at his camps. By this time, Hinde worked more as an art director than an actual photographer, so he hired two German photographers, Elmar Ludwig and Edmund Nägele, and one British photographer, David Noble. They travelled to the different camps and set up the necessary lights and photography equipment, often taking a whole day to make them just right.
Often considered kitsch and at a time when only black and white photography was taken seriously, Hinde’s pictures never received critical acclaim. In the late ’70s color photography finally began to receive acknowledgement from museums. Around the same time Martin Parr began to renew interest in Hinde’s work, hailing it for its documentary value and exceptional technical accomplishment.
Here, below is a collection of 18 vivid color photographs of Britain's seaside in its heyday. Many of them depict popular seaside destinations in Britain and Ireland during the Sixties and Seventies, before the arrival of low-cost flying hastened their decline.
Edmund Nagele, Sailing at Shaldon, Devon
Elmar Ludwig, Motor Racing at St. Ouen’s Bay, Jersey, C.I.
Elmar Ludwig, Gyllyngvase Beach and Crazy Golf Course, Falmouth, Cornwall
Elmar Ludwig, The Bathing Pool, Ramsgate
Elmar Ludwig, Pentewan Sands, Cornwall
Joan Willis, Deep Sea Fishing off the Irish Coast
John Hinde, On the road to Keem Strand, Achill Island, Co, Ireland
Elmar Ludwig, Tamar Bridge, Plymouth, Devon
Elmar Ludwig, Bodinick Ferry, Fowey, Cornwall
John Hinde, The Harbour, St. Ives, Cornwall
Elmar Ludwig, Crooklets Beach, Bude, Cornwall
Elmar Ludwig, The Promenade, Havre-des-Pas, Jersey, C.I.
John Hinde, Aerial Chair Lift to Eagle’s Nest, Bray, Co. Wicklow, Ireland
Elmar Ludwig, The Beach and Harbour, Gorran Haven, near Mevagissey, Cornwall
Elmar Ludwig, The Pier, Margate
Joan Willis, The Royal Shakespeare Theatre, Stratford-upon-Avon
Edmund Nagele, The Boating Lake, Cromer, Norfolk
Elmar Ludwig, The Inner Harbour, Ramsgate