Ford dubbed Sept. 4, 1957, the day the Edsel debuted, as "E-Day" and spent the year leading up to it pushing a teaser campaign for the new brand and the new car. At launch, Ford made 18 different versions of the Edsel available — an unheard-of move at a time when most car companies offered just a few models. The Edsel was supposed to be everything American car buyers wanted; however, it was a terrible flop.
The Edsel never gained popularity with contemporary American car buyers and sold poorly. The Ford Motor Company lost $250 million on the Edsel's development, manufacturing, and marketing. The very name "Edsel" became a popular symbol for a commercial failure.
Here's the vintage automobile advertisement for the 1958 Edsel models.