Fashion has always been about change, and the transition from 1940s fashion to fifties’ style was a pretty radical one.
Post-war, 1950s fashion moved style from the salons to the streets, as inventions in easy care fabrics and speedier manufacturing systems meant that new silhouettes could be made for the masses. Having the latest trends was no longer a concept reserved exclusively for the rich, and while people hadn’t quite reached the street style heyday of the 1960s fashion scene, style was more accessible than ever before.
It was an era like no other for spotting future fashion and beauty icons, too, as newcomers Marilyn Monroe, Brigitte Bardot and Audrey Hepburn were the first to showcase new ideas – from the bikini to the IT bag and Christian Dior’s New Look. 1950s fashion was, without doubt, one of the industry’s favourite decades.
Marilyn Monroe’s 1950s fashion
Gentlemen Prefer Blondes launched Miss Marilyn’s career in 1953, and an international sex symbol and style sensation was born. One of the greatest and most recognizable fashion and beauty icons of all time, she defined glamour for a generation when she belted out Diamonds Are A Girl’s Best Friend. They really don’t make ’em like this any more.