Lori Mattox was born in Los Angeles in 1958, and when she was around 13 made her entry into the rock n roll scene with Sable Starr. They were regulars at the Rainbow Bar & Grill, Rodney's English Disco, the Continental Hyatt House (the notorious “Riot House"), and the Whisky A Go Go.
She became a teen model and was included in several editorials in Creem and in Star magazine, the local bible of the scene. Her petite frame, large brown eyes and masses of chestnut curls drew her many admirers, and it has been reported that she lost her virginity to David and Angie Bowie at thirteen. Around the same time a photo of her was shown to Jimmy Page, who quickly became infatuated with her. He was still dating Miss Pamela of the GTO’s (later Pamela Des Barres) but when he was in LA in 1972 on the Zeppelin tour he went after Lori.